Time to Kick Start Healthy Eating

Event Time - 05/04/2021
1:00pm - 3:30pm ET

Event Location - IFT Virtual Event

Description: Health makes headlines, but it's the journey to "healthy" that challenges consumers. 

The COVID pandemic has brought personal and community health to the forefront. It has made all of us more conscious of our behaviors, from hygiene to social distancing to paying more attention to what we consume.

Since 1980, the Dietary Guidelines for Americans has laid out a scientifically sound roadmap for healthy eating. The advice has been consistent, with updates as the science of food and nutrition evolves. Yet a persistent challenge remains: How can consumers translate the Guidelines into personal behavior change?

The full answer remains elusive, but the crisis of two pandemics, COVID and diabesity, has catapulted our personal and collective health to the forefront. A better understanding of consumer attitudes toward embracing the Guidelines may provide us not only with answers but with strategies and opportunities to encourage change. This event will:

  • examine eating and shopping trends pre-COVID and during COVID.
  • provide insights on motivating behavior change.
  • examine food science and technology strategies to make the Dietary Guidelines come to life by making healthy food appealing and accessible for the long haul.

Panelists will include Marianne O'Shea, VP - Global Nutrition Science, PepsiCo. 

The online event will be held 1:00 pm - 3:30 pm ET both days: May 4-5, 2021.

Register for event here

 

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