What is ASPIRE2B?
At the API Center we've created a direct-to-consumer platform, called Aspire2B. A platform that puts PepsiCo at the cutting edge from vending, to marketing campaigns, to rewards platforms, to sports performance to everyday wellness and hydration. It's a way to talk about health without saying it. Empowering our brands to provide customized and engaging digital experiences in fun ways through our technology that provides insights in seconds. Bringing more smiles to all.
Why Did We Create ASPIRE2B?
Our vision is to democratize personalized wellness, engaging consumers in new ways with science-backed solutions to improve quality of life and overall reported wellness.
We aim to do so through nutrition, sleep and movement recommendations.
Our Aspire2B app and platform addresses all three of these focus areas by:
- Measuring an individual's biological age, how the body has aged compared to one's chronological age, and suggesting sleep and movement habits that promote wellness. This is done through an innovative face-scanning technology, which is more accessible and affordable compared to traditional diagnostic tests. The technology is a 30-second face scan, using a standard device camera to observe blood flow and pulse patterns to get a sense of your current state. This is not taking a photo or a video!
- Providing daily tips, nutrition education content and recipes to support users in their wellness journey, for example helping to improve whole grain education and consumption.
The quality of data is essential, PepsiCo is collaborating with leading organizations who are reviewing Aspire2B's data, including Institutional Review Boards, Ethics committees and Universities.
